Abstract (eng)
Numerous critical publications on so-called “development aid” respectively the current practice of development cooperation have been published recently. This criticism often concerns historically based asymmetries in the distribution of power. The present master thesis deals with the perception of communication processes in development-project-funding by Indian NGOs.
The interviews conducted by the author with representatives of Indian NGOs have shown that the current procedure of development project funding is perceived as problematic. Furthermore they indicate that unequal power relations, which result from a donor- respectively receiver-position, are reflected in communication processes. In order to receive funds, it is necessary to consider the interests of donors, which have an impact on wording and activities of NGOs. Written nonpersonal communication is gaining importance in development project funding and leads to preferential treatment of proposals, that are professional and formally correct. This criteria, however, does not sufficiently reveal the actual quality of the organizations’ work in the field. Written application procedures are socially selective and tremendously straining for organizations.
On the basis of a qualitative content analysis the analytical potential of intercultural and transcultural communication theories are contrasted. The focus of transcultural approaches is on the formation of new cultural spaces, which arise out of media connectivities. Since development cooperation is characteristic for this phenomenon, a culture of development cooperation is postulated. Furthermore, a transcultural perspective allows a vertical differentiation of society, which is not based on territorial but social boundaries. The results of this analysis are discussed in the context of Post-Developoment-Theory.