Abstract (eng)
Today’s business environment is characterised by continuous change, a great deal of uncertainty and strong competition among existing market players. In order to survive on the market, companies, particularly small and medium-sized enterprises (SMEs), are required to be innovative and to constantly review and improve their performance. However, due to their lack of managerial expertise and limited resources, there are few performance metrics that apply well to SMEs. As Economic Value Added (EVA) incorporates both the profits and the costs of a firm’s assets and better reflects economic reality, it appears to be superior to other comparable measures and can therefore be used as a comprehensive performance measurement and management system (PMMS). The qualitative empirical study, based on ten problem-focused interviews with consultants and industry experts, captures the usefulness of EVA as PMMS for SMEs and provides guidance on its implementation.