Abstract (eng)
Travelling is a huge aspect in most peoples’ lives. With the outbreak of the COVID-19 pandemic travelling has been for a long time not possible and thus, the hospitality industry recorded huge losses. Especially the people working in this industry had and still are faced with the consequences. Therefore, the question raises of what the sector can do to fascinate and inspire people about the job again. Thus, the research focus is to analyse the changes in the hiring process due to the pandemic, based on the most significant parts of recruitment from the employers’ and employees’ point of view in the hospitality sector before, and during the pandemic. First, this thesis will analyse the changes in the European tourism sector due to the pandemic, as well as evaluate the support the European Union offered. The main part of the literature review will focus on the recruitment challenges for employers and employees before and during the COVID-19 pandemic, with its specifics in the hospitality sector. The methodology part is based on a qualitative content analysis created on the content of two approaches, first, four interviews with HR experts in the hospitality sector and second, the comments on the online job evaluation platform “kununu”. This master thesis will show in conclusion that the hospitality sector faced severe problems regarding the managing of people already before the pandemic and intensified partly during the pandemic. This is resulting in the need of the hotel sector to rethink the recruitment strategy.