Abstract (eng)
Dealing with Climate Change and its consequences is one of the most urgent problems humankind faces in this century. Other global problems such as hunger, access to safe drinking water or political stability are tightly related to global warming. Most mitigation and adaption strategies state the reducing CO2 emissions as inevitable to avoid severe consequences for both human and natural systems. However, the political discussion and decision-making of the last 20 years have failed to date to deliver binding emission reductions.
A public participatory approach included citizens in the political process, before decisions were made. During ‘World Wide Views on Global Warming’, the first global citizen-conference, laypeople in 37 countries had access to scientifically based information concerning Climate Change. They responded to various questions about Climate Change and how to handle it. Additionally they expressed their feelings and beliefs through deliberately formed recommendations to the decision-makers of the Copenhagen Climate Summit (COP 15, December 2009).
In this work these answers, which represent informed public opinion, are compared to lay opinions obtained from a street questioning in Vienna, Austria.
Principally the question if and if yes, how scientifically based information leads to different opinions than other information, such as mass media, was explored.
The results of the street questioning were largely similar to the WWViews results. This shows the influence that mass media has. A media analysis indicates that at the time of the questioning during the Copenhagen Climate Summit, media coverage of Climate Change was extensively higher than 10 weeks earlier and later, when WWViews questioning took place.
Despite the similarities there are some differences between the answers of both groups. WWViews participants were more likely to believe that Global Warming could be stemmed by international agreements on the reduction of CO2 emissions. They also thought of enacting such an agreement as more urgent and pleaded for stronger punishment in case of non-fulfillment.
A predominant majority of the participants evaluated the scientifically based information as crucial for the discussions during the WWViews event. Many of them changed their views concerning different aspects of Climate Change after the event. This can be seen as an indicator for an impact of the information. A later questioning showed that these opinion changes were often short term.
Critical and less coverage of the topic Climate Change in mass media throughout the beginning of 2010 as well as the dominance of the financial and economic crisis could be causes for opinion changes.