Abstract (eng)
This master thesis discusses the research question: To what extent are South India and cultural differences in the relationship between North and South Indians portrayed in contemporary mainstream Hindi films, taking into account specifically the examples of Chennai Express, Gori Tere Pyaar Mein, and 2 States?
The topic is approached through the theories of Cultural Studies, the definition and meaning of identity, especially in the Indian context as well as the significance of stereotypes in general and stereotypical portrayals in films. Taking the methods of the film analysis to analyse three examples of Hindi films, likewise conducting interviews with experts from Pune, India, Manchester and London, UK – achieved through KWA stipend of the University of Vienna – the research question is answered. The Hindi film industry, or otherwise called Bollywood characterises a North Indian based, but pan – Indian cinema that reaches the masses of the people in India and beyond. The films are characterised by their mainstream, popular portrayal of the North Indian man/woman and the North Indian lifestyle, using stereotypes to speak to the ‘Everyman’ of India. The films are mostly shot in the languages of Hindi and Punjabi.
There are cultural distinctions between North and South India, which are recognised by society and are presented in mainstream, popular Hindi films. These differences include the different language families of the Indo- European in the north of India and Dravidian in the south, the historical perception of their ethnic and ‘racial’ social affiliation, as well as customs and traditions, which differ. The film examples chosen here were considered Bollywood box office hits of the years 2013 and 2014. All three of these Hindi films are set in South India. A love story between North and South Indians is the main theme. To analyse the image of South India and cultural differences, specific screenshots and dialogues have been selected and discussed. It can be said that in the relation between North and South Indians, the films emphasise the cultural and ethnical differences, especially between the extremes of Punjabis and Tamils, to a great extent. Stereotypical representations, however, did not only rely on the South Indian culture alone. North Indians were portrayed as ignorant others, not understanding the customs and languages of the south. It is obvious though, that the stereotypes in these films serve as caricatures, making people laugh about the multicultural, multilinguistic society of the nation India.