Abstract (eng)
Despite the extensive research on the origin and functions of gossip within the scope of social psychology, very little empirical work has so far been done concerning the situations in which people gossip. To remedy this issue, the present diploma thesis examines the impact of situations on gossip within companies. Particularly, the aim of this study was to investigate whether different situations influence gossip behavior. In order to provide an adequate answer to this question, a five-day study was conducted in companies from various industries. Data was collected by means of a questionnaire together with a five-day diary study. The sample included a total of 97 experimental subjects of various educational backgrounds, different sexes and ages. Thereby Rauthmann et al.’s (2014) “Situational Eight Diamonds” taxonomy, which allows a comparative analysis of specific situations, was for the first time used in the context of gossip research.
Within the framework of this thesis, it is shown that there are gender differences in the variability of gossip frequency. In addition, the study revealed that the manager’s gender has a significant impact on employees’ gossip behavior. The most important variables in predicting the frequency of gossip are the variable positive situations and the experimental subjects’ gender. Moreover, it is ascertained that the study participants gossiped more frequently and more consistently in positive situations than in negative situations. The study accordingly provides evidence for situation-sensitive gossip behavior. Consequently, it can be concluded that gossip behavior within companies is highly dependent on specific situations, and to a lesser extent influenced by employee’s individual personality traits.