Titel
Metaverse’s Virtual Reality and its impact on the buying behavior – an Empirical Study
Abstract
Metaverse represents a novel iteration of the future internet which currently features various technologies. This makes the scope of applications extremely broad. An important B2C application refers to online shopping. A survey is conducted to analyze the possible influence of the attitude-behavior relationship of buyer behavior. Based on the classic behavioral perspective model of purchase and consumption (BPM model) eight hypotheses have been developed. The survey (i) investigates to what extent a selected part of the Metaverse, namely virtual reality (VR), affects the buyer behavior based on the BPM according to Foxall, and (ii) provide insights into the changed buyer behavior of digital natives aged between 20 and 25 years.
Stichwort
MetaverseOnline Buyer BehaviorBPM ModelVirtual Reality
Objekt-Typ
Sprache
Englisch [eng]
Persistent identifier
Erschienen in
Titel
CEUR workshop proceedings
Band
3396
ISSN
1613-0073
Erscheinungsdatum
18.05.2023
Seitenanfang
426
Seitenende
435
Publication
CEUR-WS Team, Redaktion Sun SITE, Informatik V, RWTH Aachen
Erscheinungsdatum
18.05.2023
Zugänglichkeit
Rechte
Rechteangabe
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