Titel
Health and Fitness Apps: An Analysis of Gamification Elements in Austria
Autor*in
Abstract
Gamification has been recognized as an important factor driving user engagement and satisfaction. However, few studies have conducted an in-depth analysis of gamification elements in health and fitness apps. The fundamental objective of this research study was to fill this gap by providing insights into the prevalence of gamification in health and fitness apps. To achieve this, a list of 24 gamification elements has been determined based on a systematic review of the literature and 38 health and fitness apps from the Austrian App Store have been analysed for their implementation of gamification.
The results show that 37 of the reviewed apps in Austria include some form of gamification, however the elements considered crucial by research for ensuring high customer satisfaction and retention were found to be sparingly integrated. This research incentivizes app providers to make more use of gamification in apps and tailor its implementation to better meet customers’ needs.
Stichwort
Gamification ElementsHealth AppsFitness Apps
Objekt-Typ
Sprache
Englisch [eng]
Persistent identifier
phaidra.univie.ac.at/o:2043807
Erschienen in
Titel
CEUR-WS.org
Band
3609
ISSN
1613-0073
Erscheinungsdatum
07.01.2024
Seitenanfang
103
Seitenende
114
Publication
CEUR-WS.org
Erscheinungsdatum
07.01.2024
Zugänglichkeit
Rechte
Rechteangabe
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