Digital media and data-driven work have transformed the way we gather information and think. It is becoming increasingly important to know the origin of the data and to be able to assess its quality. High-quality data is a valuable resource, yet without proper data management, its value may remain unrecognized - or worse, the data itself could be lost in a “data graveyard.” Effective data management is a continuous, data-centered process, adapting to both the specific needs of the data and evolving knowledge requirements. The challenge lies in our inability to capture all data comprehensively and anticipate every emerging need, underscoring the dynamic nature of data management.